Digital Media – Grant Rebecca

After creating the first design of the pet school, I worked in a team in order to create an updated logo for the company, pictured below.

 

This new logo design worked off the more simple design for my first logo, using simplicity to give itself the professional edge. The name was changed to ‘Pet Education Training’ abbreviated to ‘PET’. This instantly tells the client that the brand has a pet focus. The long title can be placed underneath the title to inform clients more about the business, but can easily be removed in order to keep the logo simple, crisp and uncluttered. It also uses a paw-print as it connects to all pet-like animals, but invokes the first thought to be about dogs. The colour blue was used as it represents calming, which is the objective of the company. The font was chosen as it looks fun, but does not look unprofessional. It is easy to read and stands out on the blue background. The text is written in white in order to be seen clearly against the paw. The logo itself also has a white outline. This is so when it is not pictured on white it stands out, and is eye catching to the client.

This is an improvement upon my first logo, as it is simpler and flatter, and thus making it more applicable in today’s screen-base culture. It stands out more and the simplicity makes it more memorable. It blends together professional and fun aspects, in order to fit the clients requirements, and effective tells the audience about the business.

Using the information I had gathered about branding and logo trends, I developed a brand identity for an animal training school.

The brand wanted to be both fun and professional, but focus on the professional aspects. It wanted to boast its connection between owner and pet, and wanted to teach owners to accept their pet’s attitudes and behaviours, instead of modifying the pets behaviour to suit the owner. They also wanted to be dog focused, but leave room for expansion in the future.

The first logo idea I had is pictured below. It features elements such as a scroll to invoke the idea of it being a school, and thus giving it both a trustworthy and professional edge. The inclusion of a paw-print was to show that it is for animals, and connect to all animals, but have a subtle focus on dogs; as this wads outlined in the brief. The logo would use an orange and blue colour scheme, as these are complimentary colours, but feature a mix of both fun and calming, in order to show clients what the brand is about. I chose the name ‘Man’s Best Friend’ as it focuses on the connection between man and pet, and not putting one before the other. The logo would also have a simpler version, the letter ‘M.B.F’ in a paw-print This allowed me to have both a complex, recognisable logo; but also have a simple, flat logo for online apperences.

 

Throughout the years, company logos have been changed and revamped in order to reflect the change in the trends of the time. Evidence of this can be found in the development of the logo for the company ‘Shell’.

Originally, the logo for the company was basic and straightforward; showing an actual seashell. The logo then developed to become clearer, and more crisp. This makes it easier to recognise.

Although recognisable to the brand, the Renault logo does not tell the consumer about the company it represents. The use of a bright coloured background gives the company a young, fun look, which does not reflect the type of cars that are made by the company. There is no hint to the logo relating to a car company, which may not link it to the brand or the products as a result.

The Trip Advisor logo has both good and bad points in its logo design. The logo itself is of an owl, which invokes connotations of it being wise and a good source of trustworthy advise, making the website itself come across as trustworthy. The colours of the owl’s eyes also reflect positive and negative, by being green and red. This communicates that the owl can see both the positive and the negative, making it perfect for giving advise to the customer.

However, the logo is usually accompanied by the name of the company, and may not be recognisable without the text. The image of the owl is not one that immediately connects to the idea of travel, and as a result, could alienate and confuse its target market. The logo shows that the company is good for advice, but lacks the ability to show the audience what its speciality is.