In order to analyse the need and/or want for my product I posted a survey link on a forum of people who would be a part of the target audience. These responses will help me decide on features that the audience would want in the product in order to make it as beneficial to them as possible.
https://www.surveymonkey.com/summary/CAEpl6uJ118oEnequdBeZOdrb12YwnSc1DFQyhayIu4_3D?utm_source=RPS
The first question asked if people used Cosplay apps already. If lots of people used them, it would show that there is a lot of competition and a lot of reach, meaning that my project would not be necessary. However; 80% of people were not using anything specific for there Cosplays. This shows that, although there is already some products out there, they do not have a wide reach; meaning that a new platform would be able to draw in more users if it was aimed more towards them.
From the users that said they did use products already; one product was mentioned by all users, Cosplanner. After my personal experience with Cosplanner, there are many ways in which I can improve on this app. By using an already used product as a bases, I can see what works on it, and build upon it to improve my product. I can also leave out what makes the app slow and hard to use, as well as removing any unnecessary features. Another app that was mentioned by multiple users was Cosplay Animo. Again, from my experience using this app, there are clear elements that can be improved upon. All of the products mentioned by users who already use products, none of them had a desktop application. This shows a clear gap in the market, allowing my product to fill a void left by products already.
Although 80% of people said they weren’t using apps already, only 73% said they would use a specific app for social elements. This is still a large proportion of the audience base asked, but doe show that my concept is not one that will apply to everyone. However, from the responses that were for a new Cosplay social app gave some good feedback on features that they would like to feature in the end product. By utilising this feedback, I will able to add in and focus on ideas that the audience would want to see in the product.
The same amount of people who want a social app also said that they would use a planning app as well. This shows that the audience what to use digital media to both plan and socialise based around Cosplay. The feedback on what people want in a planning product has also given me some good ideas and an insight into what would be required to make a product based around this. Cosplanner was also mentioned again, with people stating it mostly has what people need, but also offered up some features that are missing, which would be worth exploring for my own app.
I asked the audience how they would want both the apps to be integrated together, if at all. Only 6% of people wanted both the elements to be completely separate, which is how the current market seems to be now. This confirmed that I need to put both elements together in one place for the audience to get the most enjoyment out of it. 31% wanted the products to be completely joined in one platform; whereas the majority of people, 63%, wanted the apps to be together, but with a clear separation between the two elements. This would allow for a user to only use one side of the product, but have access to the other if desired. It would also allow for instant sharing between the two sides, but doesn’t make it a necessity. As this design method is the most popular among the audience asked, it will be the method I will pursue.
An idea I had considered for the product was the use of including advertising/selling of services directly from the product. 12% of people did not want this to be a feature in the product. People did like the idea of certain services being advertised over others. 25% of people wanted models to be featured in this element of the product; making it the least popular category in this section. Templates/patterns, Materials, and designers and creators were the most popular categories wanted by the people asking, each being wanted by 70% of people asked. Photographers were wanted by 56% of the people asked. This shows that people are looking for more buyable help and resources in terms of making and planning Cosplays. The popularity of these features shows that it should be included in the product; but it could be more focused into the creation side, as opposed to the social side.
Overall, the research yielded by this survey shows that there is a need and a want for the concept that I am developing. Although people want it; there is no linked element on the market for both social cosplay use and planning. There is also no desktop based system for either of these elements, which shows a void that can be filled by my product. There is a want for this link, but a divide is also wanted between the two sides of Cosplay. People are also looking for help in planning and creating Cosplays from outside sources, so a conduit between the two could be utilised in my final product.