Using the information I had gathered about branding and logo trends, I developed a brand identity for an animal training school.
The brand wanted to be both fun and professional, but focus on the professional aspects. It wanted to boast its connection between owner and pet, and wanted to teach owners to accept their pet’s attitudes and behaviours, instead of modifying the pets behaviour to suit the owner. They also wanted to be dog focused, but leave room for expansion in the future.
The first logo idea I had is pictured below. It features elements such as a scroll to invoke the idea of it being a school, and thus giving it both a trustworthy and professional edge. The inclusion of a paw-print was to show that it is for animals, and connect to all animals, but have a subtle focus on dogs; as this wads outlined in the brief. The logo would use an orange and blue colour scheme, as these are complimentary colours, but feature a mix of both fun and calming, in order to show clients what the brand is about. I chose the name ‘Man’s Best Friend’ as it focuses on the connection between man and pet, and not putting one before the other. The logo would also have a simpler version, the letter ‘M.B.F’ in a paw-print This allowed me to have both a complex, recognisable logo; but also have a simple, flat logo for online apperences.
