The Trip Advisor logo has both good and bad points in its logo design. The logo itself is of an owl, which invokes connotations of it being wise and a good source of trustworthy advise, making the website itself come across as trustworthy. The colours of the owl’s eyes also reflect positive and negative, by being green and red. This communicates that the owl can see both the positive and the negative, making it perfect for giving advise to the customer.
However, the logo is usually accompanied by the name of the company, and may not be recognisable without the text. The image of the owl is not one that immediately connects to the idea of travel, and as a result, could alienate and confuse its target market. The logo shows that the company is good for advice, but lacks the ability to show the audience what its speciality is.