/Throughout the years, company logos have been changed and revamped in order to reflect the change in the trends of the time. Evidence of this can be found in the development of the logo for the company ‘Shell’.
Originally, the logo for the company was basic and straightforward; showing an actual seashell. The logo then developed to become clearer, and more crisp. This makes it easier to recognise.
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Although recognisable to the brand, the Renault logo does not tell the consumer about the company it represents. The use of a bright coloured background gives the company a young, fun look, which does not reflect the type of cars that are made by the company. There is no hint to the logo relating to a car company, which may not link it to the brand or the products as a result.
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The Trip Advisor logo has both good and bad points in its logo design. The logo itself is of an owl, which invokes connotations of it being wise and a good source of trustworthy advise, making the website itself come across as trustworthy. The colours of the owl’s eyes also reflect positive and negative, by being green and red. This communicates that the owl can see both the positive and the negative, making it perfect for giving advise to the customer.
However, the logo is usually accompanied by the name of the company, and may not be recognisable without the text. The image of the owl is not one that immediately connects to the idea of travel, and as a result, could alienate and confuse its target market. The logo shows that the company is good for advice, but lacks the ability to show the audience what its speciality is.
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The Apple logo is effective as it is simple and memorable. It tells the audience the company’s name without the need of words. Being a computer company, their logo is effective as it uses a sleek, silver design; which not only matches their products, but reflects the style of the computing industry. This use of colour also gives at a shiny, futuristic look, reflecting the innovation that the company puts into its products.
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